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Five Rules for Companies Navigating the Pinsanity
Understanding and appreciating your audience is key to encouraging fans to share your content
Is “Open Journalism” the Future of News?
Open Journalism
With newspapers struggling to stay relevant in the digital age, UK's The Guardian proposes a more open style of reporting

On Leap Day last week, UK’s The Guardian, one of the nation’s largest newspapers, announced their new Open Journalism initiative with a rather intense, well-crafted advertisement featuring a Read More »

Cutting the Cable: No Going Back
Cutting the Cable Part 3
Substantial savings and access to great content: the streaming experiment is a success

While our digital streaming experiment has gone well over the past month (see Part 1 and Part 2), we’ve held off cutting the cable—or, rather, returning the cable Read More »

So Bad, It’s Good: Repositioning Treats
healthy chocolate
Brands struggle to meet consumer’s desires for healthy and indulgent

The continued obesity crisis in the US perfectly illustrates consumers’ desires to have their cake and eat it too—literally. Americans are increasingly aware of the importance of leading Read More »

Nostalgia: Turning from the Present to Look to the Past
The Artist
Old concepts masked as new ideas are becoming more and more common, showing the general fear and unrest of contemporary life

If there was one theme during the Oscars this past weekend, it was “What’s old is new again.” (And we’re not just referring to Billy Crystal returning to Read More »

Crowdfunding: Not Just for New Entrants
Double Fine Kickstarter
Double Fine Adventure's Kickstarter success shows the power of crowd-sourcing, & shift away from traditional business models

The average project on Kickstarter—a crowdsourcing site where donors can support new business or arts projects—usually sets out to raise less than $10,000. But for firmly established video Read More »

Corporations and Customers Unite to Help the Unemployed
Starbucks Jobs Bracelet
Cause marketing campaigns have seen renewed interest in the ongoing global slowdown

The lingering unemployment and economic crises are flaring all over the world. While governments continue debating strategies and solutions, private corporations are taking it upon themselves to lend Read More »

Cutting the Cable: Active Versus Passive Viewing
Cutting the Cable Static
The second part in our series on switching to streaming

Last week, my roommate and I made decision to cut our cable and rely on our newly purchased Roku for streamed content. Unfortunately, a technical difficulty has prevented Read More »

To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady GaGa and Nicki Minaj Read More »

Twitter Removing Content but Increasing Transparency
twitter-censorship
Governments and online services compromise on information and control

The Internet has given more people more access to information than ever before—a fact that concerns governments around the world. European nations are censoring any Nazi affiliated content; Read More »